Business Breakfast: Developing the New Forest as a premium brand

There is a big added value opportunity in the “premium” brand status of doing business in or producing something of the New Forest. This commercial benefit is inextricably linked to the same consumer perceptions that drive the forest’s high level performance as a visitor destination.Following 30 years of seeking to maximise this phenomena for the benefit of local businesses, firstly by creating New Forest Tourism Association, then as a founding member of Forest Friendly Farming ( now the New Forest Marque) and lately as founder of Go New Forest CIC, Anthony Climpson will outline how every local business can get involved.

This breakfast briefing will take place on Wednesday 7 March at member venue The Bell Inn Bramshaw and costs £12.50 for NFBP members (non members are very welcome to attend).

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