Business Support Hour – Agile content marketing, 8 August 2020

Nicky Rudd, Managing Director of Padua Communications in Fordingbridge guided us through “Agile content marketing for uncertain times – top tips to put in place now.”

How you can have a marketing plan when you don’t know what type of environment you are planning for? Nicky discusses how in post-Covid times customers are expecting a new level of authenticity and emotional honesty from brands. She also shares some tops tips on content planning as well as advising on timings for marketing strategy and implementation.