A basic understanding of Search Engine Optimisation is important to getting the most value from your business website. Mike Essex from The Marketing Collective www.themarketing-collective.com gave us a very informative introduction to SEO which will help any business to increase their online visibility. Mike explains what SEO is and why it is important, with a discussion of the three key areas of SEO – technical SEO, content marketing and local SEO. There are plenty of tips on some simple tasks to do within those key areas.
Mike’s no jargon explanation gives you the chance to get ahead with hints, tips and a checklist to help you implement changes and conduct many tasks yourself. Mike also has a special offer for NFBP members for a website assessment by The Marketing Collective. Email jo@themarketing-