This morning, around 25 local businesses made their way through the freezing fog to Paulton’s Park to learn about email marketing.
The interesting, informative and entertaining session was led by Jon Newlyn of Tickling Trout who explained how to ensure greater impact from business campaigns.
He covered creation of maintenance of mailing lists, analysing the results of campaigns and tips on how to increase the chances of your email being opening in the first instance.
The presentation was held at Paulton’s Park which despite being closed for the winter season, served up an excellent full English breakfast which was enjoyed by all.
For details of future NFBP events including our programme of Business Breakfasts see www.nfbp.org.uk/events