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Business Breakfast: Effective Email Marketing
25 January, 2017 @ 7:30 am - 9:30 am£10 – £20
Why Email Marketing Doesn’t Work presented by Murray Cowell.
Murray’s mission is to raise the quality of email marketing everywhere by providing small business owners with the tools and training that they need to promote their businesses more effectively using email. Back in 2008, he founded Inbox Income to show people how to write effective promotional emails that inspire your customers to read, increase engagement, win orders and grow your revenue.
And yet Murray would be the first to admit that most email marketing doesn’t work. But why not?
In this interesting and entertaining presentation, Murray will show you why the most popular way to send marketing emails will lose you sales and customers. You might even be making this mistake and not know it. He’ll also explain how to do email marketing better. The good news is that the best way to build your business using email is simpler and less work than the more popular methods.
If you’ve ever sent a marketing email and been disappointed with the results, or if you’ve never tried email marketing, or even if you’re getting good results but want your campaigns to be even better, there will be something in this presentation for you.
Murray promises that he will get you to think differently about email as a marketing tool, and that by the end of this short presentation, you will understand how to do it better than most!
This event includes a buffet breakfast and networking opportunity.