Join us for our monthly Business Skills Workshop!

Running your business includes using the right tools and channels to create a strategy that can work on a budget. Join us each month for tips on how to enhance your business skills.

This month, we welcome Allegra Ghiloni and Becky Bryant from The Content Collective to discuss Goal Setting on Social Media and Content Planning.

As a New Forest business, your social media isn’t just about posting pretty pictures (though our landscape certainly provides plenty of inspiration!). It’s about creating meaningful connections with both locals and visitors.

In this practical workshop, we will discuss how to:

1. Set Seasonal Goals

• Spring: Showcase new beginnings, local wildlife, outdoor activities
• Summer: Capture tourist season, outdoor events, extended opening hours
• Autumn: Highlight harvest events, changing colours, indoor experiences
• Winter: Focus on festive community activities, cozy indoor offerings

2. Plan Your Content Mix

• 40% community engagement (local events, customer stories)
• 30% behind-the-scenes glimpses
• 20% direct business promotions
• 10% New Forest area highlights

3. Measure What Matters

• Track engagement rates over follower count
• A smaller, engaged local audience often brings more value than thousands of distant followers.

What’s your biggest challenge with social media planning?

11.00am Networking with Coffee/Tea

11.30am Workshop

1.00pm Optional Lunch

There is the opportunity to stay on for lunch at the venue – order off menu and pay on the day but please let us know if you are going to stay for lunch so we can book a table.

This monthly Business Skills workshop includes plenty of opportunity for you to network with other businesses, to learn from a business expert and to ask questions, as we work together to support you as you grow your business.