Exhibiting at Shows and Expos

With the New Forest Business Show returning this June and numerous business expos across the region throughout the year, now is the perfect time to master the art of exhibition success.

Whether you’re a first-time exhibitor or looking to improve your results, this practical masterclass will equip you with proven strategies to stand out from the crowd, attract quality leads and convert footfall into genuine business opportunities.

Learn how to design an eye-catching stand on any budget, craft compelling messaging that draws visitors in and develop follow-up systems that turn conversations into customers.

We’ll cover everything from pre-event promotion and on-the-day engagement techniques to post-show follow-up that maximises your return on investment. Don’t let your next exhibition be just another expense – make it a powerful driver of business growth.

Presented by an expert panel:

• Nicky Rudd – Padua Communications – is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing (CIM). Padua Communications is an agency that provides content, marketing, PR, project and account management. Nicky works with businesses of all shapes and sizes, helping them to tell authentic stories for better relationships and results with short-term sales and long-term brand awareness. As well as over 25 years’ agency experience, Nicky has worked in TV and radio production at The Media Trust and BBC Radio Northampton, where she also presented. Prior to that, she started her career as a secondary school English and Media Studies teacher. Nicky is a regular facilitator and speaker on business communications, marketing and PR.
• Ellen Stokes – Be Exhibitons – After entering the exhibitions and events industry and quickly developing a passion for it, Ellen founded Be Exhibitions in 2017. With an extensive background in retail and customer service, Ellen has instilled a client-first approach, ensuring every aspect of the client experience is seamless and satisfactory. This commitment to client happiness is the core philosophy of Be Exhibitions. Ellen has cultivated a robust network within the industry, which has played a pivotal role in the growth of Be Exhibitions and in support to its clients. While Be Exhibitions specialises in stand design and build, its network offers a full suite of services to address all aspects of exhibiting, making it a comprehensive partner in creating exceptional exhibition experiences.
• Kristy Davies- Sumpter – The Sales Den – brings over 30 years of sales experience, having led high-performing sales teams and worked with a wide range of brands worldwide. Thirteen years ago, driven by a passion for sales and new business, she founded Zest Consultancy to help B2B SMEs grow. Today, Zest is a trusted sales consultancy known for practical strategies and real results, offering sales training, monthly memberships, and on-demand sales director support.

Whether you’re looking to refine your marketing habits, leverage data for better decisions or make your content work harder for you, this is your chance to gain clarity and confidence.

Don’t miss the opportunity to connect with other New Forest businesses and leave with a plan that works for your unique goals.