We have a double feature on Social Media for this month’s Marketing Masterclass with Rebecca Wade from Purple Dog.

Session 1 is a beginners workshop on TikTok for your business.

Session 2 dives into ways in which you can make use of AI in social media.

You can book for one session or both.

Session 1: TikTok  (9.30-11.00am)

Is you business still on the fence about TikTok? Find out why joining the platform could be your best marketing decision this year!

With over 1 billion active users worldwide, TikTok offers unparalleled access to potential customers. The algorithm favours content quality over follower count, giving small businesses the same opportunity to go viral as major brands.

In this masterclass, we will cover:

• How TikTok is different to other social media platforms and if you should consider it for your business
• How to navigate the TikTok app
• How to set up and optimise your profile
• Gain insights into the content types that perform best on the platform, including examples
• How to create and post content on the feed

Session 2: Using AI in Social Media (11.30am-1.00pm)

Transform your social media strategy with AI.  Are you spending hours creating content, analysing engagement metrics and responding to comments? It’s time to work smarter, not harder.

Social media can be a powerful tool for your business — but keeping up with content, trends and engagement is a full-time job. AI tools are changing that.

Whether you’re a seasoned social pro or just starting out, this workshop will show you how to use AI to save time, create engaging content and sharpen your strategy.

From writing posts to creating graphics, you’ll leave with practical tools and tips you can apply right away — no tech expertise needed!

If you’re looking to improve your Social Media and want to feel more confident this Marketing Masterclass is for you. 

You can book for Session 1, for both sessions, or for just Session 2.