We have a double feature on Social Media for this month’s Marketing Masterclass with Rebecca Wade from Purple Dog.

Session 1 is on Mastering Social Media Scheduling: Strategies for Success for your business.

Session 2 dives into Smart Social Media Choices: Picking the Best Social Media Platforms for Your Business in 2025.

You can book for one session or both.

Session 1: Mastering Social Media Scheduling: Strategies for Success  (9.30-11.00am)

In this masterclass, we’ll take the stress out of social media and put an end to last-minute posting. You’ll discover scheduling tools that automate posting, allowing you to shift focus from daily social media tasks to high-priority business activities.

We will cover:

• Understanding Social Media Scheduling;  pros and cons for use.
• Popular Scheduling Tools; an overview of some popular tools, demonstrations and how to evaluate the best tool for your business
• Best Practices; including post frequency, how to repurpose and recycle content to maximise the value of each piece of content created for different platforms.

Session 2: Smart Social Media Choices: Picking the Best Social Media Platforms for Your Business in 2025 (11.30am-1.00pm)

In the fast-paced digital landscape of 2025, social media continues to evolve as a critical tool for businesses to connect with their audience, build brand identity, and drive growth. However, the plethora of platforms available makes it increasingly challenging for businesses to identify the channels that best align with their goals, audience, and resources. This session will provide a comprehensive guide to selecting the right social media platforms for your business by understanding their unique characteristics, audience demographics, and functionality.

By the end of this masterclass, participants will be equipped to make informed decisions about which social media platforms to prioritise, ensuring efficient use of resources and maximising return on investment.

If you’re looking to improve your Social Media and want to feel more confident this masterclass is for you. 

You can book for Session 1, for both sessions, or for just Session 2.

This event has been made possible with the kind sponsorship of Rhinefield House Hotel.