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New Forest Business Book Club

22 February, 2021 @ 4:00 pm - 5:00 pm


Join us – with a cup of tea or coffee – for the next meeting of the New Forest Business Book Club! This informal virtual networking meeting was founded with the purpose of sharing knowledge with each other. Knowledge is the start of change – an inevitable process in business and in life.

Business complexity is ever-increasing, working environments are constantly evolving and new technologies provide exciting new opportunities. Do you seek to improve your interpersonal skills? Or learn about Branding and Marketing? How about making sense of emerging trends like Artificial Intelligence, Big Data and the Internet of Things? Or maybe you’d like to learn how to go about creating your own business? If you answered yes to any of those questions, and you like networking with other like-minded people, then welcome to our Business Book Club!

We read and discuss some of the most thought-provoking business books. Sometimes, we will be in conversation with the author. Other times, we will share our own choice of business book, which is a great opportunity to inspire and motivate others.

No pre-reading required – most of us will be inspired by the discussion and will read the chosen book afterwards, but you are also welcome to read the book in advance! If you’re into business books – reading them, writing them, taking them to the beach with you – this is the monthly meeting for you!

This month, we welcome Tony Robinson OBE, author of ‘The Happipreneur’.

Tony will explain why every size and type of organisation needs leaders willing to learn from business owners that are happipreneurs.

Happipreneurs are successful in life and in enterprise. They build happy and high impact teams, avoid damaging stress, innovate, collaborate and, most importantly happily, control their own destiny in the long term. Happipreneurship is a business and life philosophy worth considering for yourself and enabling in others.

The Happipreneur was two years in the making. Taryn Lee Johnston and Tony Robinson OBE have updated the philosophy and business principles underpinning Schumacher’s influential work, Small is Beautiful.

Rather than produce a set of recommendations for policy makers the co-authors, with contributions from many well known entrepreneurs, have written a practical guide of the values and actions which empower enterprising people.

Schumacher wrote about ‘economics as if people mattered’ but The Happipreneur is about ‘enterprise as if people cared’. What are the benefits to long term innovation, collaboration, survival, growth, health, fulfilment and happiness through enabling others to be enterprising and useful to others?

Tony’s enterprising and happipreneurship life story is less important than what he has learned from interviewing and working alongside the well-known entrepreneurs he most admires.

The book and today’s talk are an uplifting story and guide which describe the benefits of leading and enabling happy and fulfilled enterprising lives.

The book is dedicated to #ExcludedUK and £2 per copy sold, whether from bookstores or online, is donated to #ExcludedUK for mental health support to those in the 3 million who have received little or no income support from the UK Government since the first lockdown in March 2020.

Support and advice is on hand with the opportunity to share experience and expertise with fellow New Forest businesses. We look forward to welcoming you online!

Please note that this is a virtual Zoom meeting.

You do need to book by 1500 on Monday. You will then receive an email just after bookings close with the Zoom meeting ID and password to enable you to join the meeting online.


22 February, 2021
4:00 pm - 5:00 pm
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