Join us for our regular social media update for New Forest businesses. An opportunity to update each other on how our businesses are progressing, to meet new people and to ask each other questions about our use of social media in a relaxed setting.

We welcome Rebecca Wade of Purple Dog, who will present her social media update and answer your questions on the most popular social networks used by New Forest businesses in their marketing and communications.

Short-form videos are taking over social media. With the growth of different social media platforms, the human attention span has become shorter and shorter.  Short-form video is how many people, especially younger consumers, seek entertainment and stay informed. What started as an emerging trend has now become a permanent fixture in how people engage with the world. 

Short-form video content continues to dominate the digital space because it can be incredibly short. You can consume more video content across different platforms from multiple creators. Leveraging the power of short-form content can give you a leg up on your competition and help engage your audience. Short-form video pushes traditional media boundaries and provides people with a quick and easy way to consume information.

In this workshop, we’ll learn how to incorporate them into your content strategy and provide a practical tutorial that includes:

• Short-form video content typically falls under a minute if not less. What you need to pack in to this timeframe to make it effective.
• Apps and tools to help you make different types of short form video
• Tips on how you can create video if you don’t want to be “on camera”
• Content ideas that can be used by different business types
• Platforms that best support short term video content

This Business Briefing is being held as an in person workshop, so participants can engage with each other and share experience and expertise with other New Forest businesses.

Bookings close at 1500 on 24 November 2021.