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Social Media Update – LinkedIn
6 July @ 9:30 am - 1:00 pm£12.00
Our quarterly Social Media Update with Rebecca Wade of Purple Dog focusses on LinkedIn with two sessions. The first session is an introduction to help you ensure you are taking the right approach to LinkedIn. This is followed by a second more advanced session to help you build your strategy.
Session 1: Optimising Your LinkedIn For Success (9.30-11.00am)
LinkedIn is the online network for professionals to connect, share, and learn. For businesses, it’s an effective tool for collaboration, sharing best practices, and targeted marketing efforts. Whether you’re unfamiliar with LinkedIn or haven’t reviewed or audited your profile and activity for a while this workshop will help you to optimise your profiles for more exposure.
In this practical workshop, we will ensure you’ve got your personal and company profiles set up to showcase your value and make it appealing for others to connect with you and your business. Rebecca will share LinkedIn’s good etiquette practice and tips and tricks for accelerating the growth of your network.
You can also book onto the later session for more advanced learning.
Session 2: Building a LinkedIn Content Strategy (11.30-1.00pm)
Following on from our earlier session this will be a great session to help you build a LinkedIn Content Strategy to nurture relationships and optimise conversion rate.
Working out what kind of content and when to share on LinkedIn can be overwhelming at first. In this workshop, Rebecca will help you get a better handle on where and how to execute a content marketing strategy that helps you engage your audience, nurture the right relationships and drive conversions.
With post templates, hashtags polls newsletter options, videos, lives and more are you using the right features to help you achieve your LinkedIn goals? LinkedIn’s content creation tools have changed rapidly over the last year. We’ll discuss how to utilise them alongside your content strategy for success.