LinkedIn was the topic of conversation at this Business Briefing held at Balmer Lawn Hotel. Matthew Lawson, Chairman of NFBP and owner of both the Thatched Cottage Hotel and Escape Yachting, Vicky Ryce, Let’s Talk Communications, and Beverley Poole, Beverley Poole Consultancy, presented on this powerful networking tool.
There was a range of ability in the room, from those who use LinkedIn religiously to help promote themselves and their businesses to those who had never considered using it. Those who had never considered using the platform explained how they never feel they have the time to fully commit to it.
The presenters urged us to think about what we have on the internet and what this can say about our businesses and how it can portray us. They encouraged us to bring our profiles alive by including photos and to keep the content we include up to date. LinkedIn is a very active network and different to other social media platforms. Although there are elements of LinkedIn which you can choose to pay for there is a lot you can get out of it for free.
Beverly Poole introduced LinkedIn Local and the events she runs. These events help people to collaborate with one another, help the local community as well as the local economic climate to grow.
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