Workshop: Towards a Marketing Plan (11:00)
The first workshop will start with the reasons for investing some time and effort in a marketing plan. It will then provide you with a framework to help you write and implement your own plan.
This workshop will be run by Jane Porter who runs locally based marketing consultancy Bartley Marketing. Bartley Marketing offers a full range of marketing services from planning to websites and social media management, and also owns the website Lymington.com which via its online email and social media channels promotes and champions local business. Examples will be drawn from Bartley Marketing and Lymington.com business customers as well as from Jane’s previous career with London marketing companies and agencies.