Social Media back to basics: Twitter for business – Update from event

Rebecca Wade from Purple Dog presented on the last of the social media breakfasts at Lyndhurst Community Centre. The final workshop was about the basics of Twitter which is important for even the most knowledgeable amongst us to revisit from time to time.

Rebecca started by explaining the language of Twitter and the terminology it uses, such as hashtags, tweets and handles. When writing tweets on your account she recommended businesses keep these brief and to the point. One way to keep these brief are to only use 2-3 hashtags per tweet, Twitter also limits you to only use 280 characters per message, but remember that some of these can be taken up by handles, links and hashtags.

Twitter is a great way to engage with other businesses and build relationships with potential customers. Business biographies on Twitter are vital to get right. Try and fit the best way to contact your company as well as your other social media channels. Brand your profile by using your company logo and colouring similar to this.

Although Twitter is a good social media platform on the go, it does work better on a desktop. To get the most out of your Twitter account Rebecca recommended to plan your social media ahead of time. The analytics page on Twitter can help you do this which gives you a 28 day summary.

With thanks to the staff at Lyndhurst Community Centre for hosting these 3 workshops. We were certainly well fed and watered.

To view the presentation slides for this briefing please follow the link below to the member’s only area:

Members Area

**You will only be able to view the presentation if you are an NFBP Member, if you are not currently a member but would like to join please contact us.**


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